Ever feel like your marketing message is shouting into a crowded room? Every day, your customers are bombarded by thousands of messages—from family, friends, and brands all vying for their attention. So how do you make yours stand out? I chatted with Orly Zeewy, a speaker, educator, and facilitator of those “aha” light bulb moments, about one of my favorite topics: clarity. Orly helps entrepreneurs turn fuzzy ideas into sharp, memorable messages that connect and convert. As she put it, “What’s clear for you is not necessarily what’s clear for the person you’re speaking to.” And that’s the heart of the problem—most of us start by explaining what we do, when we should be showing people why it matters to them. We explored how clarity isn’t just a nice-to-have. It’s what helps people remember you long after they scroll past. And, Orley reminded me, true clarity starts with understanding who your message is for and what they actually need. Here are a few takeaways from our conversation: Start with your audience. Everyone says they market to “anyone,” but that’s a fast track to blending in. Get clear about who really needs what you offer. Fix your elevator pitch. Stop saying what you do and start saying what problem you solve. “I design websites” doesn’t stick—but “I turn fuzzy content into clear messages that cut through the noise” sure does. Own your superpower. Women especially tend to undervalue what comes naturally to them. Just because it feels easy doesn’t mean it isn’t valuable. Avoid being a hammer looking for a nail. When you don’t define your audience, you end up marketing to everyone—and connecting with no one. If you’ve ever felt like your message gets lost in the noise, this episode will help you find your voice, sharpen your story, and finally get your marketing to click.  Because let’s face it—when you make the fuzzy clear, everything else just falls into place. About Orly Orly Zeewy is an author, speaker, educator, and a facilitator of lightbulb moments. Her superpower? She makes fuzzy clear. She helps entrepreneurs clarify and communicate their zone of genius, so they can attract more of their ideal clients and go from invisible to memorable in 3 weeks. She has lectured at Wharton and taught in The Close School of Entrepreneurship at Drexel University, and the University of Pennsylvania. Her book: Ready, Launch, Brand: The Lean Marketing Guide for Startups was published in 2021 and was endorsed by Seth Godin. Her new book: Why NOT Me? The Female Guide for Entrepreneurship will be published in Q1 2026. Learn More:  https://www.linkedin.com/in/orlyzeewy/ https://www.youtube.com/@orlyzeewy https://bit.ly/readylaunchbrand (to purchase my book) About the Show More than a Few Words is a bite-sized podcast that cuts through the noise and delivers actionable marketing ideas, with no fluff and no jargon. Listen in as marketing pros swap real stories, smart strategies, and painful lessons as we discuss what’s hot, what’s not, and what went wrong If you live and breathe campaigns, content, and creativity, this is your space for practical advice, strategy and inspiration.