In this episode of What Went Wrong, I chatted with Tim Bronson, the Fully Booked Coach, who came armed with not one but two “what went wrong” tales. Both are a little painful, a little funny, and packed with lessons marketers can actually use. First, there was the podcast that wasn’t. Back in 2008, Tim marched into a music store, dropped a grand on shiny equipment he didn’t understand, then promptly lost his nerve when it didn’t work. Without a clear plan or patience for the learning curve, he packed it up and walked away before ever recording a single episode. Fast-forward to 2019, and Tim’s book relaunch hit another snag. Following advice to line up 50 reviews at launch, he asked 50 people for help, assumed their polite “yes” meant they’d actually deliver, and stopped there. The result? Not nearly enough momentum to push the book up the Amazon charts. Two very different mistakes, but the themes are familiar to anyone who’s ever launched…well, anything. Impulse without preparation. Expectations without math. Starting strong but not following through. Key Points Success takes more than enthusiasm. Without a plan, even the best ideas fizzle. Technology and tactics get easier, but the discipline of sticking with it never changes. People will say “yes” to be nice. That’s not the same as showing up. Momentum matters. Half-measures rarely hit tipping points. Actionable Takeaways Do the prep work. Before buying tools or chasing tactics, get clear on what you’re building and why. Scale your numbers. If you need 50 reviews, ask 150. If you want 100 sign-ups, plan for 1,000 invites. Build in the buffer. Stick with it. The first version is always messy. Resist the urge to abandon ship before giving yourself time to learn. Don’t stop too soon. Momentum compounds—keep pushing even after you think you’ve done “enough.” Ask for help. Whether it’s a tech-savvy friend or a launch-savvy strategist, outside perspective can save you time and money. In short? Marketing isn’t about never making mistakes—it’s about making them, learning fast, and not letting them be the end of the story. About Tim  Tim Brownson is the owner of The Fully Booked Coach and has been coaching full-time since 2005. After turning his blog A Daring Adventure into one of the web’s top life-coaching destinations, he pivoted in 2012 to help fellow coaches master no-BS marketing. His book The Clarity Method is used by hundreds of coaches worldwide to uncover core values and fuel client breakthroughs. After spending 14 years in Orlando, he is now firmly ensconced in the very wet but very beautiful county of Cornwall in England with his wife and two Dobermans. Learn More :  https://thefullybookedcoach.com/