Every year around this time, photographers get the itch to refresh their brand or build a brand new website. And it makes sense! You’ve grown, your work has evolved, you’re inspired again… and you finally have time. But before you jump into a redesign, there’s something really important to understand: A website can only amplify what already exists underneath. In this episode, we unpack the 6 foundations that need to be clear before a rebrand will actually work — things like your market, your message, your direction, and your relationships. These are the pieces that create traction long before a pretty homepage ever could. If you’re craving clarity, direction, and a deeper sense of “where to go next,” this episode will give you the perspective you didn’t know you needed. If this episode brings up some “Oh wow… I don’t actually know these answers” moments — that’s a good thing! It means you’re ready for clarity, not another redesign. Purpose & Profit exists to help you uncover your market, your message, and your direction so every decision you make actually works for you. Learn more: https://learn.bradandjen.com/purpose-and-profit-course