In this episode, we sit down with New York–based photographer Tracy Jade, whose work and words have reshaped the conversation around documentary wedding photography. Tracy shares how creative boredom pushed her to get radically clear on what she’s about, who she’s for, and the kind of couples she’s meant to work with. We explore how speaking boldly—about her philosophy, her limits, and her values—became the key to attracting couples who want the same thing she does: presence over performance, honesty over perfection, and space to simply be themselves. If you’ve ever wondered whether your people actually exist… or feared that naming what you’re truly about might cost you clients, this conversation will feel like exhale. Tracy’s story proves the opposite: clarity creates connection, boldness creates momentum, and your people can find you—when you show them where you stand. Explore Tracy's Work: https://www.tracyjadephotography.com/ Connect with Tracy: https://www.instagram.com/tracyjadephoto/ Explore Purpose & Profit: https://learn.bradandjen.com/purpose-and-profit-course