Homebuyers’ interest in energy efficiency has nearly doubled in one year—but not for the reasons you might think. Tim Lucas and Craig Berry unpack why rising utility costs, not climate concerns, are fueling this major shift in buyer priorities.

In this episode you’ll learn:

• The data: Buyers citing energy efficiency jumped from 43% → 71%, while fewer than 25% mention the environment.
• The motivator: Inflation and high utility bills—not activism—are driving demand for insulated doors, efficient windows, and better HVAC systems.
• Solar’s comeback: Panel prices down 70% in a decade make payback periods as short as 5–7 years.
• The appraisal gap: 73% of agents say appraisers undervalue efficiency upgrades, slowing adoption.
• The bigger picture: Buyers now focus on total cost of living—energy + transportation—not just mortgage payments.

Read the full article:
https://www.mortgageresearch.com/articles/homebuyers-suddenly-care-about-energy-efficiency/