In this episode, Tom Hall breaks down the hidden competition between major AI companies that most people don't see. Discover why programming has become the dominant use case for AI models—accounting for 50% of all API usage—and why Anthropic (Claude) is quietly dominating with 60% of this massive market. 📊 Key Insights: Token usage has grown 14x in the past year Programming went from 11% to 50% of all ChatGPT/Gemini usage in just 6 months Anthropic controls 30% of the entire AI market through programming dominance Google, OpenAI, and other competitors are playing catch-up 📌 Timestamps: 0:00 - Opening statement 0:28 - Introduction 1:38 - The problem: What's driving AI growth? 1:55 - How AI companies make money (subscriptions vs. API) 2:46 - Understanding tokens and APIs 4:19 - Shocking token usage data (500B → 7T) 5:29 - Analyzing prompt vs. completion growth 7:31 - Which use cases are driving growth? 8:32 - Programming reveals itself as the leader 11:38 - 50% of AI usage is programming 12:10 - Anthropic's surprising market dominance 13:35 - Market share breakdown 14:18 - The strategic choice for AI CEOs 15:00 - Implications for the next 2-3 years 16:11 - Bold predictions 17:30 - Closing