Rose Wang is Co-founder of Chirps (eatchirps.com), a Forbes 30 under 30 social entrepreneur, Shark Tank entrepreneur, TEDx Speaker, Echoing Green climate fellow, and is an ELLE Impact award winner.
In this episode, Rose shares how she and her college roommate Laura D’Asaro came up with the idea of shifting the consumer view on eating insects and creating a thriving food system around crickets.
She talks about how the current food system faces systemic problems that make it harmful not only to the environment but also to our health. The amount of water and resources used to make the food we currently eat is astounding and then about half of that food is thrown away. What’s exciting about crickets as a min source of protein is that it can solve many of these systemic problems.
Rose describes how she has always seen education as a main part of her role and it’s how they stumbled upon their favorite group of customers — children! Children don’t naturally have the instinct to be afraid of insects, and they love cricket snacks! She also opens up and shares her personal story about going after what fulfilled her despite all the no’s along the way.
We hear about Rose’s newly released book called Eat Bugs Project Startup and how it came about. Rose, Laura D’Asaro and Heather Alexander transformed the unique Chirps journey into a chapter book to inspire children to follow their dreams and pursue entrepreneurship.
- Chirps website: https://eatchirps.com
- Eat Bugs Project Startup on Amazon: https://urlzs.com/3d3Po
- @eatchirps on all social media platforms
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