Culture: how to influence behavior with Marcus Collins

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Motivated Podcast

Motivated

68 episodes

2 weeks ago

The Motivated podcast has emerged as the #1 podcast dedicated to the topic of motivation, which is hosted by Dalia Strum who is an educator on Digital Marketing and Business Strategy at The Fashion Institute of Technology and Pablo Henderson, CMO of XpresSpa Group. We feature impressive thought leaders and industry experts where we discuss what they’re working on, some of the strategies they’re deploying, how they continuously shift their mindset and most importantly how they’re keeping themselves as well as the people around them motivated.

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Business

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Culture: how to influence behavior with Marcus Collins

Motivated Podcast

59 minutes 34 seconds

2 years ago

Culture: how to influence behavior with Marcus Collins

00:35 Intro00:59 Marcus Collins01:34 Understanding Motivation around our behavior02:02 Influencing behavior02:17 Get people to move02:46 Antecedents to Motivation03:07 No force greater than culture03:41 Culture is a system05:56 Norms vs Culture06:36 A system of system - Raymond Williams08:57 Consumption references10:23 We hold many identities11:50 Signaling identity- social animals13:06 Signaling and Motivation15:38 Sociological impulses to move17:25 Gap in Knowledge- Lowenstein19:19 Hip-Hop culture20:35 Discourse drives cultural change21:07 Culture: a meaning making system23:21 Influencer Marketing28:01 Unmet need creates discomfort31:38 The Brooklyn Nets32:58 Propaganda Theory34:54 Cracking the code36:19 How you see the world38:15 Who are people like me?39:03 Cognitive fluidity41:50 The quiet internet46:03 Taking agency to create what's around me47:13 The value of repetition48:00 Culture can't be an event49:20 Collective effervessence51:57 Cancel Culture56:12 Predictably Irrational - Dan Ariely57:07 Steve Jobs- "make a dent in the universe"