In this Episode, Erik talks to us about coming to terms with the idea that you are in a battle. He explains the concept of S.O.O and why being aggressive isn't a bad thing and why you should be on the attack. But he also reminds us that this is a Marathon and not a Sprint and finds way to remain persistent and to stay Motivated by welcoming the weekend, everybody goes through waves and the worst position might actually be the best.
1:30 intro
2:31 if you could have any superpower
3:00 deepest depths of the ocean or outer space?
3:53 one you must have during Covid-19
4:30 cell phone or computer
5:20 why you shouldn't pause your marketing?
6:29 why does all the marketing look the same?
7:16 the Land Rover Ad- award winning
8:20 the worst position might be the best
10:05 context is crucial
12:38 looking to the horizon
13:50 people wanted confidence
14:25 the future: all marketing is aspirational
15:45 Equinox Hotel
16:25 Is this a blip or D-Day?
16:53 people wearing masks is going to be a thing
18:40 Alternatives to Amazon: Is this an opportunity?
21:00 a vast majority of people are still working
21:10 re-tool or re-invent
22:50 you should be on offense
22:45 recession vs Covid-19
26:15 tone deaf campaigns
28:00 business insights...use them
31:00 small, agile, nimble: this is when it works
32:30 e-commerce post Covid-19
34:00 digital fatigue
34:42 Tik Tok still very young
35:26 SMS Marketing, owning your audience
37:00 sell through nurturing
37:45 S.O.O (Stay on Offense)
38:30 Are you really motivated?
39:45 This is a battle!
41:50 Rhone: Brand for Better
45:38 when you are at your lowest
46:08 what has Motivated you to wake up
46:58 can Erik predict the future?
48:00 Groundhog Day
48:51 playing the Saxophone
49:39 Peloton Conference calls
49:53 make the best of it
51:05 welcoming the weekends
52:54 keeping your team motivated
55:18 positive reinforcement from the Navy SEALS
55:57 Amazon Alex Flash Briefing