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Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
Databox
204 episodes
1 month ago
This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions. In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines. You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference. The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.
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Marketing
Business
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All content for Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle. is the property of Databox and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions. In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines. You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference. The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.
Show more...
Marketing
Business
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177: From Goals to Results: How to Build a Marketing Plan That Leadership Buys Into (w/ Sam Kuehnle, Loxo)
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
44 minutes
1 month ago
177: From Goals to Results: How to Build a Marketing Plan That Leadership Buys Into (w/ Sam Kuehnle, Loxo)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. 

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Most marketers are told: “Tie your plan to revenue.” But how?

In this fast-paced live episode, Sam Kuehnle (VP of Marketing at Loxo) breaks down a practical, no-fluff process for building a marketing plan that earns buy-in from leadership, aligns with sales, and actually hits targets.

No vanity metrics. No fake forecasts. Just real talk on what's working, what's not — and how to plan smarter.


In this episode, you’ll learn:

  • How to calculate marketing’s share of company revenue goals
  • What “bottoms-up” and “top-down” planning really look like
  • Why most funnels leak at the demo-to-meeting stage
  • How to avoid wasting budget on channels you haven’t proven yet
  • The spreadsheet Sam uses to model all of this

This is your playbook if you're tired of MQL theater and want to lead with strategy, not guesswork.
🎤 Want more insights and stories from top GTM leaders? Join 14k newsletter subscribers here: http://bit.ly/46wZp17
🎧 Browse more episodes:   Move the Needle Podcast 
📊 Databox is Modern BI for teams that need answers now. It offers the best of BI, without the complicated setup, steep price, or long learning curve. Try it free today! http://bit.ly/3RQg2wS


Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions. In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines. You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference. The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.