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MOVEMENT - Branding for the bike industry
ADLIPS Branding Studio
28 episodes
1 week ago
Together with thought leaders of our industry and branding specialists, we are discussing the art of emotional brand building Gain insights into marketing, positioning, and creativity, get inspired, and broaden your perspective on branding and the bike business with us. There are episodes available either in German or in English. This podcast is brought to you by ADLIPS, a branding studio for the bike industry. We are Marius Burgmann, Dominik Wieschermann, Tim Teale, and Mike Magduschewski. Learn more at www.adlips.io
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All content for MOVEMENT - Branding for the bike industry is the property of ADLIPS Branding Studio and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Together with thought leaders of our industry and branding specialists, we are discussing the art of emotional brand building Gain insights into marketing, positioning, and creativity, get inspired, and broaden your perspective on branding and the bike business with us. There are episodes available either in German or in English. This podcast is brought to you by ADLIPS, a branding studio for the bike industry. We are Marius Burgmann, Dominik Wieschermann, Tim Teale, and Mike Magduschewski. Learn more at www.adlips.io
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Entrepreneurship
Business
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013 - Inclusivity and Creativity in Cycling Culture - with Duke Agyapong
MOVEMENT - Branding for the bike industry
50 minutes 2 seconds
1 year ago
013 - Inclusivity and Creativity in Cycling Culture - with Duke Agyapong

In our 2nd english episode, we talk with Duke Agyapong, a versatile creative and bike enthusiast from London.

Duke shares his journey as a model, writer, and self-taught bike mechanic, and his commitment to making cycling more inclusive. 

Known for his work with brands like Factor and Rapha, Duke brings a fresh perspective, advocating for people of color, non-binary individuals, and anyone marginalized in the cycling world.

Duke opens up about his experiences with ADHD and autism, explaining how they fuel his creative approach and drive him to connect authentically. 

We explore how cycling helped him work through mental health challenges, turning from an escape into a way to process life’s ups and downs. 

Duke emphasizes the joy of simply riding and the transformative power of finding community on two wheels.


We also discuss the strides and struggles of inclusivity in cycling, from racial representation to breaking down gender stereotypes. 

Duke praises brands like Rapha for supporting grassroots efforts and using their platform to drive meaningful change, inspiring others in the industry.


Duke’s vision for the future includes building a velodrome in Ghana to open doors for new riders, showing his dedication to giving back.

Tune in for an inspiring conversation about resilience, purpose, and the values that connect us all in cycling and beyond.


If you want to know more about Duke check out his Instagram

instagram.com/ekudduke


Duke’s amazing FACTOR frame design

https://factorbikes.com/news/factor-x-duke-story-behind-the-design


And if you want to know more about us go check out

www.adlips.io


Thanks for listening

MOVEMENT - Branding for the bike industry
Together with thought leaders of our industry and branding specialists, we are discussing the art of emotional brand building Gain insights into marketing, positioning, and creativity, get inspired, and broaden your perspective on branding and the bike business with us. There are episodes available either in German or in English. This podcast is brought to you by ADLIPS, a branding studio for the bike industry. We are Marius Burgmann, Dominik Wieschermann, Tim Teale, and Mike Magduschewski. Learn more at www.adlips.io