Mr. Beast BioSnap a weekly updated Biography.
It has been a blockbuster week for MrBeast, also known as Jimmy Donaldson, with major headlines straddling the worlds of business, media spectacle, romance, and philanthropy. The headline-grabber is undoubtedly his newest foray into the business world. Multiple outlets, including Business Insider and Fortune, broke the story that Donaldson is deep into plans to launch a MrBeast-branded mobile phone service, set to debut in 2026. He intends to follow the “MVNO” model—think Mint Mobile, the Ryan Reynolds-backed company acquired for over a billion by T-Mobile—and the aim is to convert even a sliver of his gigantic audience, now at a staggering 431 million YouTube subscribers, into loyal phone customers. While investor decks were leaked and the business is still in its planning stages, this ambitious venture is not merely a gimmick. It is part of Beast Industries’ broader bid to diversify beyond YouTube, doubling down on everything from Feastables chocolate and Lunchly meal kits to fintech and mobile games. Reports indicate Beast Industries is seeking up to 200 million dollars in new funding at a five-billion-dollar valuation. The strategic significance here is enormous: if Donaldson actually succeeds, he could build the first truly influencer-driven consumer wireless brand in a market historically dominated by telecom giants.
The business headlines were rivaled only by MrBeast’s high-profile appearance at the 2025 MTV Video Music Awards alongside his fiancée, Thea Booysen. Usually reserved about his relationship, Donaldson turned up on the VMAs red carpet hand-in-hand with Booysen, who dazzled in a pearl-detailed dress while flashing her engagement ring. This romantic cameo earned glowing coverage from entertainment sites and became an instantly viral pop-culture moment. Not to be outdone, his VMA presence included a wild, custom-branded Red Bull aerial stunt, with MrBeast orchestrating a pre-show helicopter aerobatics event that was shrouded in secrecy but thoroughly promoted across social media.
Fresh off this, Donaldson also made news in the sports world. On September 5, MrBeast took center stage in a hyperbolic new YouTube x NFL x MrBeast campaign—the “What if MrBeast Bought the NFL?” promo. This tongue-in-cheek stunt is the official kickoff for the first NFL game to stream live exclusively on YouTube, a move that signals a generational media shift and cements MrBeast as a cross-platform powerhouse. The promotional video features Donaldson “buying” the NFL and adding top YouTubers to every team’s roster, and creators like Dude Perfect, Valkyrae, and IShowSpeed jointly bring a combined reach of 695 million subscribers into the NFL spectacle. The convergence is part of a bigger push to blend sports and streaming to supercharge fan engagement for Gen Z.
On the philanthropic front, Donaldson’s Team Water initiative recently shattered expectations by raising 40 million dollars in record time. The viral nature of this cause—a collaboration with Mark Rober and WaterAid—led to two million people receiving clean water for the first time, and social media overflowed with praise, with fans even arguing he’s done “more than what the government does.”
So, in summary, this week has seen MrBeast plotting a telecom takeover, captivating hearts on the red carpet, partnering with the NFL for a first-of-its-kind digital sports event, and reinforcing his profile as a global humanitarian icon. The long-term impact of his business maneuvers and creator-driven philanthropy may well rewrite the playbook for influencers everywhere, and his every move is being watched by fans and investors alike.
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