Mrigashira is a weekly podcast that offers a platform to the leaders of media and communications industry to discuss latest trends and events shaping the industry.
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Mrigashira is a weekly podcast that offers a platform to the leaders of media and communications industry to discuss latest trends and events shaping the industry.
Data Analytics: A tool for PR and Marketers to better understand their clients
Mrigashira Podcast
21 minutes 37 seconds
2 years ago
Data Analytics: A tool for PR and Marketers to better understand their clients
In this episode, Chetan Krishnamurthy, VP – marketing and communication (APAC), IBM, speaks to Namita Sharma about how Data Analytics tool can help create customized client solutions and communicate with stake holders. And how Marketers and PR professionals can use them to upskill in order to empathize with their clients.
What is the right thing to do for an end client?Learn how companies can equip themselves with AI and Data Analytics tools to better understand their clientele.Tune into this episode to learn more.
“You got to empathize with the client, what he or she is actually feeling as they go through the journey with an organization”
Mrigashira Podcast
Mrigashira is a weekly podcast that offers a platform to the leaders of media and communications industry to discuss latest trends and events shaping the industry.
