Stephen Bairfelt, Managing Director of Prevision Research and Chair of the MRS B2B Network talks to Colin Turner-Kerr, Managing Director of Testset, about setting up and managing B2B online panels. Huge thanks to the sponsors of the MRS B2B Network: B2B International, Ronin and Prevision.
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Stephen Bairfelt, Managing Director of Prevision Research and Chair of the MRS B2B Network talks to Colin Turner-Kerr, Managing Director of Testset, about setting up and managing B2B online panels. Huge thanks to the sponsors of the MRS B2B Network: B2B International, Ronin and Prevision.
Episode 2: B2B research - fieldwork, incentivising participants, and the impact of AI
MRS B2B Network
50 minutes
4 months ago
Episode 2: B2B research - fieldwork, incentivising participants, and the impact of AI
Stephen Bairfelt, Managing Director of Prevision Research and Chair of the MRS B2B Network talks to Jade On, Partner at InsightX. Jade shares her experiences in the fieldwork and operations side of B2B research, including how to incentivise participants, and where AI is likely to impact the research industry. Huge thanks to the sponsors of the MRS B2B Network: B2B International, Ronin and Prevision.
MRS B2B Network
Stephen Bairfelt, Managing Director of Prevision Research and Chair of the MRS B2B Network talks to Colin Turner-Kerr, Managing Director of Testset, about setting up and managing B2B online panels. Huge thanks to the sponsors of the MRS B2B Network: B2B International, Ronin and Prevision.
