MSL Talk, hosted by Tom Caravela, MSL Recruiter and Founder of The Carolan Group, offers insights for Medical Science Liaisons, aspiring MSLs, and Medical Affairs leaders.
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MSL Talk, hosted by Tom Caravela, MSL Recruiter and Founder of The Carolan Group, offers insights for Medical Science Liaisons, aspiring MSLs, and Medical Affairs leaders.
The Impact and Journey of Omni-Channel in Medical Affairs
MSL Talk
30 minutes 7 seconds
1 week ago
The Impact and Journey of Omni-Channel in Medical Affairs
In this episode of MSL Talk, Tom Caravela is joined by Jason Howard to explore the transformative role of omnichannel strategies in medical affairs. They cover how personalized engagement is reshaping interactions and the current adoption of these strategies across the industry. The conversation highlights the importance of digital and social channels, discussing how they integrate throughout the product lifecycle and their unique roles in various therapeutic areas. Jason emphasizes the significance of social monitoring for competitive intelligence and the networking potential for healthcare professionals on social media. The episode concludes with insights into the future of omnichannel strategies and the concept of next best action.
MSL Talk
MSL Talk, hosted by Tom Caravela, MSL Recruiter and Founder of The Carolan Group, offers insights for Medical Science Liaisons, aspiring MSLs, and Medical Affairs leaders.
