MSPA EA Membership benefits & the Mystery Shopping Landscape with Andy Firth

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MSPA Podcast

MSPA-EA

24 episodes

2 weeks ago

Stay on top of the industry learning from experts, influencers, case studies and more through the Mystery Shopping Professionals Association - Europe/Africa Podcast! The MSPA is the representative Trade Association for companies participating in the Mystery Shopping industry. The Association operates on a regional basis worldwide, with Chapters located in America, Europe/Africa and Asia/Pacific. Member companies unite as a common body for the purpose of strengthening the Mystery Shopping industry through combined efforts and actions.

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MSPA EA Membership benefits & the Mystery Shopping Landscape with Andy Firth

MSPA Podcast

16 minutes 11 seconds

1 year ago

MSPA EA Membership benefits & the Mystery Shopping Landscape with Andy Firth

In our latest episode we discuss the benefits of being an MSPA member and the landscape of our organization and the entire Mystery Shopping industry with guest Andy Firth.

Andy is the Vice President of MSPA Europe/Africa and the Head of Insights and Analytics, Ipsos Channel Performance UK where he oversees the Analytics team aimed at ensuring that account facing colleagues deliver true impact to their clients through actionable insights and high-end analytics.