Coaching Winning Teams from the CMO Seat with State Farm and Atlanta Hawks

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MTM Visionaries

Marketers That Matter

65 episodes

5 months ago

Together, Martin and White offer insights into how legacy brands are adapting to new realities while maintaining the fundamentals that made them so successful. FOLLOW US! Find us on LinkedIn & Instagram

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Coaching Winning Teams from the CMO Seat with State Farm and Atlanta Hawks

MTM Visionaries

31 minutes

2 years ago

Coaching Winning Teams from the CMO Seat with State Farm and Atlanta Hawks

There is no better duo to talk about coaching winning teams from the CMO seat than Kristyn Cook, Chief Agency, Sales & Marketing Officer at State Farm, and Melissa Proctor, Chief Marketing Officer & EVP at Atlanta Hawks. In this episode on the MTM Visionaries podcast, they share about their dynamic partnership and winning formula: Lead Like a Coach Center Everyone around a Common Mission Delight Fans by Showing up in Culture Be a Valuable Member of the Community&...