How GenAI in Marketing Will Impact the Way We Work

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MTM Visionaries

Marketers That Matter

65 episodes

5 months ago

Together, Martin and White offer insights into how legacy brands are adapting to new realities while maintaining the fundamentals that made them so successful. FOLLOW US! Find us on LinkedIn & Instagram

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How GenAI in Marketing Will Impact the Way We Work

MTM Visionaries

42 minutes

1 year ago

How GenAI in Marketing Will Impact the Way We Work

In this episode on Visionaries, we invite two marketing executives leading GenAI-led software companies, Ada Agrait, SVP and Global Head of Corporate Marketing at SAP, and Doug Rozen, CMO at Rokt, to answer how GenAI is changing the way we work. Together, they discuss: How they are using AI every day to increase productivity How their marketing teams are experimenting with AI How customers are utilizing AI in innovative ways Job creation vs. Job elimination Their best car...