Mattel and Walmart Execs Harmonizing Innovation and Transformation within Legacy Brands

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MTM Visionaries

Marketers That Matter

65 episodes

5 months ago

Together, Martin and White offer insights into how legacy brands are adapting to new realities while maintaining the fundamentals that made them so successful. FOLLOW US! Find us on LinkedIn & Instagram

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Mattel and Walmart Execs Harmonizing Innovation and Transformation within Legacy Brands

MTM Visionaries

30 minutes

2 years ago

Mattel and Walmart Execs Harmonizing Innovation and Transformation within Legacy Brands

In this episode of the MTM Visionaries Podcast recorded on 10/25, Lisa McKnight, EVP and Chief Brand Officer at Mattel, Inc., and William White, SVP and Chief Marketing Officer at Walmart, came together to discuss how they marry innovation with tradition for their legacy brands. Throughout the conversation they shared valuable insights and brand strategies, including aligning your brand’s purpose to every action, balancing tradition and innovation, creating maximum touchpoints ac...