Relationship Marketing with Mayo Clinic and Akumin

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MTM Visionaries

Marketers That Matter

65 episodes

5 months ago

Together, Martin and White offer insights into how legacy brands are adapting to new realities while maintaining the fundamentals that made them so successful. FOLLOW US! Find us on LinkedIn & Instagram

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Marketing

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Relationship Marketing with Mayo Clinic and Akumin

MTM Visionaries

43 minutes

1 year ago

Relationship Marketing with Mayo Clinic and Akumin

In their conversation on the MTM Visionaries Podcast, Lisa Borg, SVP of Marketing at Akumin, and Molly Biwer, Chair of Brand Strategy at Mayo Clinic, emphasize the unique challenges and opportunities in healthcare marketing, highlighting the importance of building long-term relationships with patients and stakeholders. By integrating a relationship-first approach, marketers across all industries can enhance customer loyalty, drive better engagement, and stay ahead of industry disruptions. To ...