Salesforce and Bayer Consumer Health on Optimizing Global and Local Marketplaces

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/a8/89/b7/a889b7ee-e291-f994-5fb9-d851edf13764/mza_11775720057047283685.jpg/600x600bb.jpg

MTM Visionaries

Marketers That Matter

65 episodes

5 months ago

Together, Martin and White offer insights into how legacy brands are adapting to new realities while maintaining the fundamentals that made them so successful. FOLLOW US! Find us on LinkedIn & Instagram

Marketing

Business

RSS

All content for MTM Visionaries is the property of Marketers That Matter and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://storage.buzzsprout.com/neql2va22gofaqmkdi87h8xc439b?.jpg

Salesforce and Bayer Consumer Health on Optimizing Global and Local Marketplaces

MTM Visionaries

32 minutes

2 years ago

Salesforce and Bayer Consumer Health on Optimizing Global and Local Marketplaces

In this episode of Visionaries, Patricia Corsi, Chief Marketing & Information Officer at Bayer Consumer Health, and Antonio Sciuto, SVP of Global Business Development Officer at Salesforce, share their secrets to successfully navigating the ever-evolving global and local marketplace dynamics. For them, it comes down to two central questions: How do you evaluate across several markets what to approach globally and locally? What are the capabilities required to stand up the stra...