Discover the story behind IKEA, the Swedish-founded multinational known for its affordable flat-pack furniture and unique shopping experience. In this episode, we trace the journey from Ingvar Kamprad's entrepreneurial beginnings to the global retail powerhouse IKEA is today. We'll explore the cultural impact of IKEA, including the democratization of design, the rise of DIY culture, and the influence on urban living. Join us as we delve into how IKEA has shaped the world, one Billy bookcase at a time.