In this Episode we focus on independent musicians and paid media presented as a crucial strategy to overcome the challenge of obscurity in a saturated digital landscape. The Episode argues that investing in paid promotion, such as social media ads or sponsored placements, is not "selling out" but a necessary step to gain visibility and compete with established artists. By strategically using paid media, independent artists can reach new audiences, build credibility through exposure on relevant platforms, and generate momentum for organic growth like streams and followers. Common misconceptions about paid media, such as it being inauthentic or a replacement for talent, are addressed by emphasizing that even major artists utilize promotional budgets. This Episode concludes by offering practical advice on implementing paid media effectively, stressing the importance of choosing the right platforms, targeting relevant audiences, and tracking results within a set budget.