This is what musicians need to know about the music business today. Every Tuesday, music marketers Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth break down what's changed in music marketing and the music business, as well as what's currently changing in the industry. You’ll be surprised what they disagree about!
To support the My Point 4 Cents and get a whole extra hour from every episode—including full interviews and ad-free banter—become a subscriber.
Hosted on Acast. See acast.com/privacy for more information.
This is what musicians need to know about the music business today. Every Tuesday, music marketers Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth break down what's changed in music marketing and the music business, as well as what's currently changing in the industry. You’ll be surprised what they disagree about!
To support the My Point 4 Cents and get a whole extra hour from every episode—including full interviews and ad-free banter—become a subscriber.
Hosted on Acast. See acast.com/privacy for more information.
Andrew Southworth, Dustin Boyer, Jesse Cannon, and Matt Bacon discuss artist branding and the influence of Spotify Wrapped's new features. The conversation unfolds around vintage music marketer Rob Gross, who shares insights from his extensive experience working with legendary artists like Black Sabbath and The Rolling Stones. The hosts explore the significance of artist individuality, authenticity, and innovative brand positioning, using examples such as Addison Rae's development from a run-of-the-mill pop star to a unique musical persona. By highlighting the intersection of marketing strategies, audience engagement, and personal growth, the episode dives deep into cultivating a distinct presence in the music industry. Plus, the group discusses Spotify's recent updates and their implications for users, touching upon the platform's annual Wrapped feature and its role in connecting listeners with their musical interests.
Follow Andrew Southworth
@andrew.southworth
https://www.youtube.com/andrewsouthworth
Follow Jesse Cannon
@jessecannon
jessecannon.com
Follow Dustin Boyer
@dustintheindustryplant
Follow MattBacon
@bacons.bits
Hosted on Acast. See acast.com/privacy for more information.