This is what musicians need to know about the music business today. Every Tuesday, music marketers Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth break down what's changed in music marketing and the music business, as well as what's currently changing in the industry. You’ll be surprised what they disagree about!
To support the My Point 4 Cents and get a whole extra hour from every episode—including full interviews and ad-free banter—become a subscriber.
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This is what musicians need to know about the music business today. Every Tuesday, music marketers Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth break down what's changed in music marketing and the music business, as well as what's currently changing in the industry. You’ll be surprised what they disagree about!
To support the My Point 4 Cents and get a whole extra hour from every episode—including full interviews and ad-free banter—become a subscriber.
Hosted on Acast. See acast.com/privacy for more information.
In this podcast episode, music marketing experts Jesse Cannon, Dustin Boyer, Matt Bacon, and Andrew Southworth dive into the challenges artists face when attempting to make a profit in the music industry. They analyze the effectiveness of various strategies, such as streaming, direct-to-fan sales, and the use of social media, while emphasizing the importance of consistency and experimentation. The conversation highlights the necessity for artists to understand their audience, adapt to rapidly changing algorithms, and find creative ways to promote their music without relying solely on traditional methods. With input from music marketing platform founder Giovanni Bottan, the discussion underscores the complexities of achieving financial success in music and the importance of evaluating return on investment for marketing efforts.
Follow Andrew Southworth
@andrew.southworth
https://www.youtube.com/andrewsouthworth
Follow Jesse Cannon
@jessecannon
jessecannon.com
Follow Dustin Boyer
@dustintheindustryplant
Follow MattBacon
@bacons.bits
Hosted on Acast. See acast.com/privacy for more information.