This is what musicians need to know about the music business today. Every Tuesday, music marketers Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth break down what's changed in music marketing and the music business, as well as what's currently changing in the industry. You’ll be surprised what they disagree about!
To support the My Point 4 Cents and get a whole extra hour from every episode—including full interviews and ad-free banter—become a subscriber.
Hosted on Acast. See acast.com/privacy for more information.
This is what musicians need to know about the music business today. Every Tuesday, music marketers Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth break down what's changed in music marketing and the music business, as well as what's currently changing in the industry. You’ll be surprised what they disagree about!
To support the My Point 4 Cents and get a whole extra hour from every episode—including full interviews and ad-free banter—become a subscriber.
Hosted on Acast. See acast.com/privacy for more information.
Brian Zisook, co-founder of AudioMack, shares the origin, mission, and evolution of the music streaming platform. He discusses how AudioMack carved out a niche as a discovery-focused service initially rooted in hip hop and now with a major presence across Africa, Latin America, and multicultural youth markets worldwide. By providing free tools and empowering independent artists through human curation, education, and innovative features like geo-targeted playlists and in-app messaging, AudioMack has democratized music access globally. Brian also tackles broader themes around music marketing, fan engagement, the importance of community and regional identity in music, and the current shortcomings in artist management and industry practices—all while offering thoughtful insight and practical advice for creators navigating today’s music landscape.
Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents
00:00 - Introducing Brian Zisook from Audiomack
00:22 - What Is Audiomack?
01:02 - The Genesis of Audiomack in 2012
02:17 - Early Days and DJBooth Crossover
02:43 - Shaping a Platform for Independent Artists
03:43 - Audiomack’s Focus on Hip-Hop and Global Growth
05:19 - Why Africa Chose Audiomack
07:27 - Building Communities Through Localization
09:39 - Regional Music Curation in the U.S.
10:54 - Global Misconceptions About African Music
13:01 - Where Audiomack Fits in the Artist Marketing Mix
14:53 - Investing in Human Curation
16:49 - The Audiomack Tastemaker Program
20:10 - Solving Artist Discovery and Engagement Problems
22:38 - The Future of Audiomack and Global Expansion
25:32 - Audiomack vs Full-Catalog Streaming Giants
27:39 - Favorite Emerging Music Marketing Tactics
30:12 - The Power of Fan Clubs and Direct Artist Access
36:13 - Marketing Advice for Artists in Emerging Markets
38:42 -
Follow Andrew Southworth
@andrew.southworth
https://www.youtube.com/andrewsouthworth
Follow Jesse Cannon
@jessecannon
jessecannon.com
Follow Dustin Boyer
@dustintheindustryplant
Follow MattBacon
@bacons.bits
Hosted on Acast. See acast.com/privacy for more information.