In this episode, our guest is Chris Hamlin - SEO strategist and long-time observer of Google’s mood swings. We dig into the big question rattling every marketer right now: has AI-driven search officially killed Page One?

Chris unpacks how AI is reshaping content creation, why matching user intent still matters more than ever, and where human creativity needs to step in when AI-generated content starts sounding… well, the same.

We explore the role of prompts, the pitfalls of sameness, why uniqueness is now a competitive advantage, and how to balance machine efficiency with real human insight.

If you’re wrestling with how to use AI without losing your edge, this one’s for you.

We hope you enjoy the show.

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Connect with Chris Hamlin:LinkedIn: https://www.linkedin.com/in/chrisgranthamlin/

Website: https://hamlin.com.au/

Connect with your hosts:

Linkedin: Chris Jowsey | Fractional CMO at Nugget Digital - https://www.linkedin.com/in/chrisjowsey/

Linkedin: Denise Rainey | Fractional CMO at Rainey Day Digital - https://www.linkedin.com/in/rainey-day-digital/

Connect with My 2 Cents:

Website: https://my2cents.com.au/Linkedin: https://www.linkedin.com/company/my2cents-com-au/Youtube: https://www.youtube.com/@My2Cents_AustraliaApple Podcasts: https://podcasts.apple.com/au/podcast/my-2-cents-marketing-podcast/id1814042145Spotify Podcasts: https://open.spotify.com/show/0uJKBm8OJKmA2cNJbXYIFK?si=575b49ab84654193