'My Duvet Flip,' the careers show.
Join Jack Parsons as he delves into an enthralling discussion with people and their careers, where we explore some of their most memorable instances of making mistakes and the valuable lessons they gained from them.
'My Duvet Flip,' the careers show.
Join Jack Parsons as he delves into an enthralling discussion with people and their careers, where we explore some of their most memorable instances of making mistakes and the valuable lessons they gained from them.
Episode Guest:
Tim Mason is the CEO of Eagle Eye and a veteran of British retail, best known for his 30-year career at Tesco where he helped launch the Clubcard. He brings decades of experience in marketing, loyalty, and digital transformation.
Episode Timestamps:
0:00 Introduction
0:41 Meet Tim – The Duvet Flip Moment
1:56 Tim’s First Job: From Fruit Farm to Boardroom
3:06 What Makes a Great First Employee
4:48 The Power of Enthusiasm in Retail
6:07 Why Tim Chose Advertising (At Age 8)
7:20 Breaking Into Unilever with Bad Grades
8:02 The Unexpected Path to Tesco
9:45 Staying 30 Years in One Company
11:06 What Actually Keeps You Moving Forward
12:29 How EQ Beat Academia for Tim
13:35 One Smart Move That Got the Whole Tesco Board’s Attention
15:03 Struggles with Dyslexia and School
16:19 The Importance of Showing Up and Doing the Work
17:19 Culture: How to Read It and When to Leave
18:24 The “Rumble” – Reviving Stores with Real Action
20:14 What’s Happening in Retail Right Now
21:53 Why Retail’s Middle Market Is in Trouble
23:00 Personalisation: The Future of Winning in Retail
24:55 What Eagle Eye Actually Does
26:00 A Route to Double the Size of Eagle Eye
27:15 A Direct Message to Retailers Watching
28:13 The Danger of Grouping Consumers Into ‘Audiences’
29:46 What Retailers Must Do Differently Today
31:04 Launching Clubcard: The Loyalty Gamechanger
32:50 From 0.5B to 10B Offers: Personalisation at Scale
34:00 How Stores Are Using AI to Target Customers
35:27 Why Some Stores Feel “Revved Up” — and Others Don’t
36:39 What the Next Generation of Retail Leaders Need
40:23 Tim’s Duvet Flip: Helping Others Do Better
Episode Partners:
📊 Compare the Market
Discover how you can make a difference at Compare the Market, the company behind one of the UK’s most popular comparison sites. From tech and data to marketing and operations, they’re on a mission to simplify decisions for millions.
https://bit.ly/4i53Svj
Disclaimer:
The content provided on Duvet Flip is for informational and entertainment purposes only and should not be considered professional advice. The views expressed by hosts, guests, brands or contributors are their own and do not necessarily reflect those of the show's producers, sponsors, or affiliates. The information shared is not a substitute for professional advice, including but not limited to career counseling, financial guidance, legal consultation, or mental health support.
Listeners and viewers are responsible for their own decisions and actions based on the content provided, and Duvet Flip assumes no liability for any outcomes resulting from reliance on the information shared. By engaging with the show, you acknowledge and agree to this disclaimer.
If you’re struggling with debt, trusted advice and free support can be found here: https://www.gov.uk/debt-advice
If you’re struggling with mental health of any kind, you can find free support here: https://www.nhs.uk/mental-health/