It’s finally here… the financial Olympics of the year.Black Friday to Cyber Monday is loud, chaotic, tempting, and honestly?It can be BRILLIANT — if you shop with strategy instead of spiralling. In this episode, I’m breaking down the psychology behind the sales, how retailers use scarcity + urgency to make us overspend, and why midlife women are uniquely targeted (and uniquely powerful when we shop intentionally). We cover: Why your brain goes wild during sales How identity buying creeps in (hello, future self fantasies) Why Australian women are conditioned to “only buy on sale” Emotional spending in November — and how to stop it in its tracks The real-life system for getting what you actually want The best hacks for Black Friday through Cyber Monday How to avoid the Afterpay hangover What small businesses need from us And how to walk out of the sales feeling empowered, not regretful This is your no-guilt, no-shame guide to spending with intention, clarity, and agency. Because when you shop intentionally, you’re not just buying things —you’re building trust with yourself. LINKS: Join the Happy Money Membership (founding member offer) Forest Superfoods offer  Follow Phoebe on Instagram (@thehappymoneyjourney) Join the Happy Honeys Facebook group If you enjoyed this episode:Leave a review, share it with a friend, and tag me — I love hearing how you’re navigating these sales with confidence and clarity.