What happens when you get laid off for the fifth time?
If you’re Hattie, you get hired again in 2 weeks—thanks to the brand you built when things were going well.
In this episode, I talk with Hattie, a seasoned product marketer, about why building a personal brand isn’t optional anymore, especially in tech.
We dive into:
Whether you're a PMM, marketer, or just someone thinking, “I should probably post more on LinkedIn” — this episode is for you.
🔑 Key Takeaways:
✅ Visibility is currency — inside your company and on LinkedIn.
✅ Don’t wait for a layoff to show what you know — build your voice early.
✅ You don’t need to go viral — you just need to be consistent and helpful.
✅ Storytelling and clarity are the most underrated skills in product marketing.
✅ Personal brand ≠ ego. It’s a safety net, and a growth engine.
💬 Quote from Hattie
⏱️ Chapters
03:10 – Hattie’s background: from startup founder to PMM
06:45 – The reality of being laid off (multiple times)
12:20 – Why visibility matters more than ever
16:05 – LinkedIn strategy for PMMs (without being cringe)
22:50 – Internal influence vs. external brand
27:40 – How to advocate for yourself without overselling
33:10 – Advice for PMMs early in their career
36:45 – What Hattie would do differently
39:30 – Wrap-up + where to follow Hattie
🔗 Resources
Connect with Hattie on LinkedIn: https://www.linkedin.com/in/hattiethepmm/
Join productmarketers.com https://www.productmarketers.com