Crafting Stories That Close: The Art of Presentation in B2B SaaS with Mikey Mioduski

🚀 INTRO
In this episode, I sat down with Mikey Mioduski, founder and CEO of GhostRanch Communications, to dive deep into a side of product marketing that often gets overlooked: presentations.

Mikey has worked behind the scenes of some of the biggest enterprise SaaS deals—crafting decks that don’t just tell a story but drive decisions. Whether it’s an investor pitch, a big sales moment, or an internal narrative to align the org, Mikey and his team live at the intersection of storytelling, design, and strategy.

We talked about the gap between design and messaging in B2B, the hidden cost of bad decks, and why the best presentations start with narrative clarity. If you’ve ever been tasked with “just making the deck look nice,” this conversation will change the way you think about slides forever.

📌 KEY TAKEAWAYS:

• Great decks are strategy tools. They aren't just visuals—they shape how your audience feels, understands, and remembers your product.
• The design vs. messaging gap is real. Most teams focus on what looks good instead of what connects—and Mikey’s work bridges that gap.
• Product marketers are presentation owners by default. But without the right toolkit or guidance, they’re often set up to fail.
• Clarity > Creativity. The best presentations aren’t flashy—they’re focused, intentional, and built around a sharp narrative.
• The internal pitch matters. Before you convince customers or investors, you need to sell the story inside your company.

💬 QUOTE FROM MIKEY
"We always say, if the presentation’s job is to move someone from point A to point B…you better be crystal clear on what A is—and where B is supposed to be."

📚 WHO THIS EPISODE IS FOR

• Product marketers who own the deck but want more confidence and impact.
• Founders trying to pitch clearly to investors or early customers.
• Designers and writers collaborating on strategic storytelling.
• Anyone tired of ugly slides and unclear messages.

⏱ CHAPTERS
0:00 – Intro
3:10 – Mikey’s path from agency work to founding GhostRanch
7:40 – What makes a presentation actually effective
13:15 – Common mistakes product marketers make with decks
20:10 – Sales decks vs. product launches vs. internal presentations
28:30 – Why great storytelling starts with knowing your Point A
34:45 – The cost of unclear internal communication
41:20 – Final advice for marketers who want to up their presentation game

🎧 Listen if you want to:

• Own your next big deck like a pro
• Understand how storytelling drives strategy
• Learn the difference between good design and smart design