From Engineer to Product Marketing Leader: Nitin Karthik’s Journey of Reinvention
How do you pivot your career, build a personal brand, and turn your knowledge into a bestselling book—all while working a full-time job?
In this episode, I sit down with Nitin Karthik, a product marketing leader, content creator, and author of Product Marketing Wisdom. His career path has taken him from software engineering to product marketing, from corporate roles to building his personal brand, and ultimately to writing a book based on 100+ expert interviews.
We discuss:
✅ How Nitin transitioned from engineering to marketing (and how to pivot your own career)
✅ The power of compounding in personal branding—why consistency beats overnight success
✅ How to overcome imposter syndrome and start sharing your ideas online
✅ The "trading up" networking strategy—how to build relationships with high-profile people
✅ How Nitin wrote and launched an Amazon bestselling book in just two months
✅ Why helping others is the best way to grow—his unique book launch strategy proves it
This episode is a must-listen if:
Timestamps:
00:00 – Introduction
02:30 – Nitin’s global journey (India → Africa → USA)
04:55 – From software engineering to marketing: How he made the switch
09:40 – Why personal branding is more important than ever
14:00 – Overcoming imposter syndrome and self-doubt
20:15 – The strategy behind networking and making meaningful connections
28:20 – Choosing the right platform for your content
38:40 – How data and analytics help improve your brand growth
45:30 – Writing a book in 2 months: Lessons from Nitin’s Amazon Bestseller
52:50 – The power of community: How helping others helps you
👉 Listen to the full conversation for real, actionable advice on personal branding, networking, and career growth!
📢 Connect with Nitin Karthik:
🔗 LinkedIn: https://www.linkedin.com/in/nitinkartik/
📖 His Book: ProductMarketingWisdom.com