MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope
United Methodist Communications
104 episodes
8 months ago
MyCom teaches communities of faith how to effectively find their audience and share their story with the world. Journey with savvy church marketers, pastors and leaders with support from MyCom writers, authors, and many others offering expert advice on outreach ideas, communications, social media and new technology. Conversations are practical in nature, yet casual and fun! Join us monthly on our mission to create communication resources for church leaders and amplify the voice of the church. Good reviews help other church leaders find us, so support the cause. Please also like, share and comment too. Future topic ideas can be sent to podcast@umcom.org. Thanks!
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MyCom teaches communities of faith how to effectively find their audience and share their story with the world. Journey with savvy church marketers, pastors and leaders with support from MyCom writers, authors, and many others offering expert advice on outreach ideas, communications, social media and new technology. Conversations are practical in nature, yet casual and fun! Join us monthly on our mission to create communication resources for church leaders and amplify the voice of the church. Good reviews help other church leaders find us, so support the cause. Please also like, share and comment too. Future topic ideas can be sent to podcast@umcom.org. Thanks!
MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope
56 minutes 17 seconds
1 year ago
[97] YouTube tools and strategies for churches
In this episode, host Rev. Ryan Dunn chats with guests Nathan Webb and Shane Russo about their innovative strategies for utilizing YouTube to grow their digital church communities. They dive deep into the tools, challenges, and unique approaches they leverage for successful content creation and audience engagement.
Rev. Shane Russo is the founder and lead architect of GoBe.church–an all-digital expression of church. He also is currently the lead pastor of Niles First United Methodist Church in Niles, Ohio. Check out the YouTube ministry @GoBeChurch
Rev. Nathan Webb, AKA “Nerd Pastor Nate”, is the founding pastor of Checkpoint Church–an all-digital ministry for nerds, geeks and gamers. He posts regularly on YouTube at @CheckpointChurch
The Checkpoint Church viral video Nathan and Shane referred to is here: https://www.youtube.com/watch?v=TZUpgTMhNJc&t=5s
In this episode:
(00:00) Introducing Rev. Ryan Dunn, the new host
(05:40) Juggling physical church with online ministry growth.
(08:03) Transition from Twitch to YouTube reshaped outreach.
(11:44) Elements of organic virality, phenomena, Christian controversy.
(15:38) Experimenting with shorts to build online community.
(19:31) Strategize content and platform usage with purpose.
(22:35) Strategy for using YouTube in growing audience.
(25:30) Pastor discusses controversial topics, aims to inspire.
(28:36) Reluctant to engage online, but considering it.
(36:19) Dealing with toxic comments as vandalism.
(39:40) Channel strives for inclusion, not doormat behavior.
(42:39) Better timing and more strategic content choices.
(44:43) Creating and scheduling content efficiently across platforms.
(48:07) Effortlessly segment and create phenomenal clips.
(51:58) Video optimization and analytics.
(55:03) UMC podcast highlights digital storytelling and leadership.
For more episodes and episode notes: www.resourceumc.org/mycom-podcast
MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope
MyCom teaches communities of faith how to effectively find their audience and share their story with the world. Journey with savvy church marketers, pastors and leaders with support from MyCom writers, authors, and many others offering expert advice on outreach ideas, communications, social media and new technology. Conversations are practical in nature, yet casual and fun! Join us monthly on our mission to create communication resources for church leaders and amplify the voice of the church. Good reviews help other church leaders find us, so support the cause. Please also like, share and comment too. Future topic ideas can be sent to podcast@umcom.org. Thanks!
