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Today we’re talking about tripwires. What are they? Why do we use them? How do we use them well? I'll explain it all on this episode.
Everybody talks about your “offer”, but what does it actually MEAN? In today’s episode, I explain the difference between a product or service and an offer, and the three potential components of an offer - deliverable, price, and timing. What do you look at if your offer’s not converting? How do you increase perceived value when you’re offering intangibles? And what can you get for 20 bushels of grain and three goats? All this, and more, will be revealed. Give me less than 10 minutes, a...
Naomi Explains Marketing
Today we’re talking about tripwires. What are they? Why do we use them? How do we use them well? I'll explain it all on this episode.
