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Today we’re talking about tripwires. What are they? Why do we use them? How do we use them well? I'll explain it all on this episode.
Everybody talks about “newsjacking”, but what does that actually MEAN? In today’s episode, I’ll explain what newsjacking is, three ways to do it, and and four tips for getting it right. How soon do you have to run your pieces? What qualifies as news? Does size matter? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… newsjacking. Just click play, and I’ll meet you there.
Naomi Explains Marketing
Today we’re talking about tripwires. What are they? Why do we use them? How do we use them well? I'll explain it all on this episode.
