Discover how Japan's confectionery market grew 18% in 3 years through konbini innovation, clever pricing tactics, and global dessert trends reshaping consumer behavior.
◆Introduction: Japan's $3 cake revolution reveals surprising business strategies
Join Professor Haru and student Sakura as they explore Tokyo's convenience store dessert section, uncovering how FamilyMart and Lawson are winning the fierce cake market war. Learn why tourists spend $60 on Japanese sweets, how "stealth price increases" reached their limit, and why cakes are replacing meals for budget-conscious consumers.
◆Related Page
Japan’s Largest Confectionery Wholesaler Yamaboshiya Shifts 20% of Supply to Private-Label Products, Citing “Limits to Price Hikes” in the Industry
https://www.nikkei.com/article/DGXZQOUC225DZ0S5A820C2000000/
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FamilyMart Launches Chocolate Fair Featuring 11 Desserts Including Cakes and Ice Cream
https://www.nikkei.com/article/DGXZQOUC243G50U5A021C2000000
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Lawson Launches New-Texture Cheesecake Combining Rare and Baked Styles
https://www.nikkei.com/article/DGXZQOUC2817X0Y5A021C2000000
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“Dubai” Trend Sweeps Through Turkey’s Dessert Scene — Chocolate, Cakes, and Ice Cream Ride the Wave
https://www.nikkei.com/article/DGXZQOGR08DFL0Y5A500C2000000/
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Nagano Tokyu Department Store Begins Taking Reservations for Christmas Cakes and New Year’s Osechi Dishes at the Same Time
https://www.nikkei.com/article/DGXZQOCC0153L0R01C25A0000000/
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◆Note