Discover how Japan's beer industry is revolutionizing itself through AI marketing, empathetic branding, and a groundbreaking 1% cancellation rate subscription model that's changing everything.

◆Introduction:

Japan's beer giants are rewriting the rules of business with radical innovation strategies.

Step inside Japan's most dramatic business transformation as we uncover how traditional beer companies are becoming digital experience providers.

This episode reveals the fascinating psychology behind Asahi Beer's "Smart Drinking" philosophy that welcomes both drinkers and non-drinkers, Sapporo's mysterious elevator commercials that never mention beer yet drive massive sales, and the counterintuitive subscription strategy achieving an impossible 1% cancellation rate.

◆Related Pages

• 7-Eleven and Yo-Ho Brewing team up to launch “Uchoten Aliens,” an affordable hazy IPA

• For drinkers and non-drinkers alike: Asahi Beer’s ‘Suma-Dori’ 2025 Strategy and Its Initiative to Leverage N1 Consumer Insights

• Why “Adult Elevator” appeals to today’s youth: Sapporo Black Label’s minimalist ad strategy

• Brewtope: A Craft Beer Subscription with Just a 1% Cancellation Rate — Offering Peace of Mind Through Easy, Hassle-Free Cancellation

• Japan Marketing Association Announces the 17th Japan Marketing Awards — Grand Prize Goes to ‘The Lemon Sour of the Future

◆Note

• The content of this program is intended solely for informational purposes and reflects the personal views of the creators.
• Please make any investment or business decisions based on your own judgment and responsibility.
• This program does not endorse or recommend any specific financial products or investment strategies.