Discover how Japanese electronics retailers like Yamada Denki and Bic Camera are winning against Amazon through innovative OMO strategies, transforming physical stores into digital powerhouses while Chinese brands reshape the market.
◆Introduction: Japan's Retail Survival Story Against Digital Giants
While global retailers struggle with e-commerce competition, Japanese electronics stores are thriving by merging online and offline experiences. Join Professor Haru and Sakura as they explore revolutionary strategies including store-based shipping, fixed pricing systems, and Gen Z targeting that's doubled young customer demographics. Learn why opening physical stores actually increases online sales and how sustainability meets profitability.
◆Related Pages
Yamada Denki’s E-Commerce Strategy: How Being a Latecomer Became an Advantage — Most Customers Are OMO ‘Digital Members’
https://ecnomikata.com/original_news/43993/
Five Years In, Most People Still Don’t Know About Fixed Appliance Prices — 84% of 1,000 Respondents Had No Idea
https://www.nikkei.com/article/DGXZQOUC23AB70T20C25A4000000/
Chinese TV Brands Surpass 50% Market Share in Japan for the First Time, Driven by Low Prices Among Young Consumers
https://www.nikkei.com/article/DGXZQOUC207MO0Q5A120C2000000/
Edion to Allow Returns Up to Two Weeks After Use on Home Appliances — Trial Program Runs Through December
https://www.nikkei.com/article/DGXZQOUF0524T0V01C25A1000000/
Prioritizing Design Over Features? A Look at Edion’s ‘Visual Appliances’ for Gen Zhttps://kaden.watch.impress.co.jp/docs/news/1633836.html
Bic Camera Builds a Site That Communicates in 0.1 Seconds — Highlighting More Than Just Appliances Through Engaging Feature Pages
https://netkeizai.com/articles/detail/13536
◆Note