Discover how Don Quijote achieved 35 consecutive years of growth in Japan's challenging retail market. This episode reveals the discount giant's winning formula: listening to 15 million customers through their Maji Voice system, capturing 20% of all tourists visiting Japan, and creating experiences that turn shopping into entertainment. Learn how data-driven decisions, emotional customer connections, and strategic flexibility have made Donki a retail phenomenon worth studying.

◆Introduction: How a chaotic discount store became Japan's retail champion

While Amazon dominates e-commerce and traditional retailers struggle, Don Quijote is thriving with a radically different approach. Professor Haru and student Sakura explore the secrets behind Donki's success: from innovative customer feedback systems to their dominance in Japan's booming tourism industry. Discover why 8 million tourists choose Donki, how they turn negative reviews into product improvements, and what Western retailers can learn from their organized chaos.

◆Related Page

• Don Quijote Tops Japan in Duty-Free Sales, Opens Stores Focused on Inbound Tourists as Department Stores Struggle
• Incentives Don’t Reveal Customers’ True Feelings! What Don Quijote Teaches Us About Gathering and Using Customer Feedback

• [2025] Don Quijote’s Top 5 Trending Products! A Data-Driven Look Behind the Hits

• “Meshi Donki” Wins Over Inbound Tourists — Instant TKG Anywhere!?
• Don Quijote to Invest ¥1.2 Trillion Over 10 Years in Growth, Expands Aggressively to ‘Conquer the Japan Map’

◆Note

• The content of this program is intended solely for informational purposes and reflects the personal views of the creators.
• Please make any investment or business decisions based on your own judgment and responsibility.
• This program does not endorse or recommend any specific financial products or investment strategies.