The sisters share the real story behind MinkiSoft—how years of frustration with products that didn’t work for their mixed-texture hair led them to create their own solution. They break down the importance of making products that actually work, why serving an ignored customer is a powerful business strategy, and how building a loyal community is everything. These hard-earned lessons are exactly what’s fueling their mission—and getting them ready to land on the shelves at Target.
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The sisters share the real story behind MinkiSoft—how years of frustration with products that didn’t work for their mixed-texture hair led them to create their own solution. They break down the importance of making products that actually work, why serving an ignored customer is a powerful business strategy, and how building a loyal community is everything. These hard-earned lessons are exactly what’s fueling their mission—and getting them ready to land on the shelves at Target.
In this episode, the sisters dive into one of the most important foundations in business: trust. They talk about why building a tight, trusted circle matters—and how to find people who truly have your back. They also share a recent hiccup when they thought they had a trusted partner… until it all fell apart. With honesty, laughter, and hard-earned lessons, this episode is all about learning who belongs in your circle—and how to move forward when trust gets broken.
Native Hustle: From Rez Road to Target
The sisters share the real story behind MinkiSoft—how years of frustration with products that didn’t work for their mixed-texture hair led them to create their own solution. They break down the importance of making products that actually work, why serving an ignored customer is a powerful business strategy, and how building a loyal community is everything. These hard-earned lessons are exactly what’s fueling their mission—and getting them ready to land on the shelves at Target.
