This is the most abstract episode yet. Who knew ecommerce and fishing had so much in common? Ariel Mordetsky, Kadro and his good friend Jeff Roth Avalara both teach Gavin Laugenie everything he needs to know about, yup, that’s right fishing! Hear how they reel in the biggest catches in a boat off the Florida Keys!

If that wasn't enough, hear them also talk about the patience required in making your enterprise-ecommerce site work beautifully. Communicating with service providers, choosing the right tech, considering all the moving pieces and ultimately, how by having the right team behind you, you can execute your vision exactly as you dreamt it would be.