We go international in this episode as our guest Kath Pay dials in from Antigua! Kath who lives and breathes email marketing along with her bestie Janet Roberts tackle a topic that marketers have often asked us "why are thought leaders helpful?" But we'll also discuss the differences between an influencer and a thought leader, what qualities should a thought leader have, plus a list of people you should be following! All this plus a surprise Coronation street fan!