Branding isn’t just about a logo or visual identity—it’s about values, actions, and consistency over time. In this conversation, we explore the evolution of branding, from its ancient roots as a mark of ownership to today’s demand for authenticity and narrative. The discussion dives deep into how startups and legacy companies alike can define their brand through mission, values, and execution—while learning from both successes and mistakes.

Listeners will gain insights on:

• The four dimensions of branding: technical aspects, values, actions, and time.
• How consistency builds trust and long-term brand equity.
• Why authentic alignment between a brand’s message and its execution matters more than ever.
• Real-world lessons from Toyota, Apple, PayPal, and personal entrepreneurial experiences.
• The importance of working with clients and businesses who truly care about branding.

Whether you’re a founder, marketer, or creative, this episode unpacks branding as a living, evolving force that shapes how the world connects with your work.

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