1. Product Marketing - Lindsay Drumm Shares Insights with Jerry Allocca

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Navigating the Noise w/ Jerry Allocca - Modern Marketing Podcast

Connected Culture

9 episodes

12 hours ago

For marketing department leaders who want to learn from their peers, Navigating the Noise(R) provides first-hand stories and winning ideas from marketing department leaders. Each episode focuses on verticals of marketing like product marketing and accounting marketing. Brought to you by Connected Culture, a digital marketing agency committed to helping marketing department leaders navigate the noise of modern marketing. https://connected-culture.com

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1. Product Marketing - Lindsay Drumm Shares Insights with Jerry Allocca

Navigating the Noise w/ Jerry Allocca - Modern Marketing Podcast

22 minutes 57 seconds

4 years ago

1. Product Marketing - Lindsay Drumm Shares Insights with Jerry Allocca

In this episode of Navigating the Noise, Lindsay Drumm, a marketing professional with over 20 years of experience, shares real-world product marketing insights she’s gained during her career working for industry leaders, including Plymouth Rock Energy and Geneva Watch Group. With a marketing background that spans product marketing, service marketing, and art direction, Lindsay offers her unique perspective on how to successfully market products and services, as well as how to continuously adapt and grow as a marketer.

In this episode, host Jerry Allocca discusses the ins and outs of product marketing with Lindsay, including:

The most critical issues facing product marketing today
How to choose the marketing platforms that deliver the best ROI
Key differences between product and service marketing
The value of having a mentor

Connect with Lindsay Drumm on LinkedIn

https://www.linkedin.com/in/lindsaydrumm/

We’d love to hear from you!

Please let me know what questions you have about product marketing, and what you’d like to know as a marketing department leader. Submit your questions here or leave a reply below.