The NBDA Women in the Bicycle Industry (WIBI) program serves as a dynamic, all-encompassing platform to support, elevate, and connect women working in all areas of the cycling industry. With a focus on recruitment, mentorship, professional development, community-building, and celebration, this initiative serves as a cornerstone in fostering equity, retention, and opportunity. This July's virtual career fair was dedicated to recruiting and retaining women in the bicycle industry. Hear stories ...
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The NBDA Women in the Bicycle Industry (WIBI) program serves as a dynamic, all-encompassing platform to support, elevate, and connect women working in all areas of the cycling industry. With a focus on recruitment, mentorship, professional development, community-building, and celebration, this initiative serves as a cornerstone in fostering equity, retention, and opportunity. This July's virtual career fair was dedicated to recruiting and retaining women in the bicycle industry. Hear stories ...
The Freshly Minted: Suzette Ayotte on Building a Purpose-Driven Brand
NBDA: Bicycle Retail Radio
43 minutes
4 months ago
The Freshly Minted: Suzette Ayotte on Building a Purpose-Driven Brand
Send us a text In this episode, we sit down with Suzette Ayotte, founder and owner of MINT socks, to talk about her evolution in the cycling industry and what inspired her to launch her own brand. After decades as an inside sales rep, marketing director, and PR firm owner, Suzette now designs and delivers premium Italian-made socks to shops across the country. She shares why personal connections with retailers matter and how she brings purpose to every part of her business. It’s a conversatio...
NBDA: Bicycle Retail Radio
The NBDA Women in the Bicycle Industry (WIBI) program serves as a dynamic, all-encompassing platform to support, elevate, and connect women working in all areas of the cycling industry. With a focus on recruitment, mentorship, professional development, community-building, and celebration, this initiative serves as a cornerstone in fostering equity, retention, and opportunity. This July's virtual career fair was dedicated to recruiting and retaining women in the bicycle industry. Hear stories ...
