The challenges and triumphs of writing an all-encompassing book on futures practice, exploring the evolution of speculative design and the importance of imagination as a critical element in futures work. Phil shares his experiences from initial concept to publication, the personal and professional obstacles, and the intricate process of curating a methodologically rich and visually engaging text. We discuss the collaborative nature of futures work, the delicate balance of practicality and creativity, and the potential of immersive experiences to enhance learning and engagement in futures studies. Imagination, much like a muscle, needs to be exercised and nurtured through diverse techniques and collaborative efforts.00:00 Introduction and Greetings00:14 Excitement Over Recent Event00:39 Journey of Building a Community01:47 Writing the Comprehensive Book05:12 Challenges and Changes in Publishing08:34 Visual Thinking and Influences12:03 Incorporating Visuals and References15:05 Teaching and Methodologies23:43 Career Transitions and Motivations29:10 The Value of Writing a Book29:44 Overcoming Self-Doubt and Fear33:27 The Importance of Community and Collaboration38:58 Promoting and Supporting the Book52:55 Exploring Immersive Experiences59:54 Concluding Thoughts and Future Plans