In this eye-opening episode of Need to Know, we dive deep into the hidden world of location tracking. Every time you use maps, tag a photo, or simply carry your phone, you're revealing more than your whereabouts—you're building a digital fingerprint of your life. We break down how your movements are monetized, how “anonymous” data isn’t really anonymous, and how location-based targeting shapes what you see, what you buy, and how you vote. From data brokers to surveillance capitalism, this episode explores the invisible industry mapping your every move—and why you need to pay attention.

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