What if the way something is said matters more than what is said? In this eye-opening episode of Need-to-Know, we unpack the subtle but powerful science of framing — the linguistic tool that shapes beliefs, stirs emotions, and quietly directs public opinion. From political messaging and media headlines to personal relationships and internal self-talk, framing isn’t just about persuasion — it’s about power. Learn how to recognize manipulative narratives, reframe your own thinking, and use language to create clarity, connection, and change.

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