"How to refine and improve your content with AI, data, and insight."

This session designed to show marketers exactly how to analyse performance, test variations, and tailor content to audience behaviour using AI tools.
Participants will leave with a clear method for improving blogs, newsletters, and social posts — step by step.

Learning Objectives

Understand how content optimisation works across different channels.

Use AI tools to test and improve existing content.

Analyse performance data to identify areas for refinement.

Apply a repeatable framework for ongoing optimisation.

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