If you publish a LinkedIn newsletter, you’re probably missing out on three powerful hidden features that can help you get discovered beyond LinkedIn.
Inside the settings of each newsletter edition, LinkedIn gives you the ability to:
✅ Create a custom URL — perfect for SEO or sharing directly on other platforms.
✅ Add an SEO title — the headline that Google sees (and ranks).
✅ Add an SEO description — a short summary that appears in search results and helps potential readers decide to click.
Most creators never touch these fields, but they can make the difference between your newsletter being seen by hundreds or discovered by thousands.
If you’re serious about growing your readership, visibility, and search traffic, don’t skip these hidden settings.
In today’s episode, I’ll walk you through how to access them, how to write optimized titles and descriptions, and how to leverage the custom URL for better shareability.
Download our FREE LinkedIn Post Templates here: